Football Trade Directory

The FA Announce Google Cloud Partnership

The FA is joining forces with Google Cloud to help drive success for all England teams. As part of a four-year partnership, Google Cloud will become the official cloud and data analytics partner for England and St. George’s Park.
The introduction of G Suite applications such as Google Drive, Sheets and Hangouts has already improved colla­bora­tion between technical staff to further enhance the wider England player pathway.
Meanwhile, the on-going development of a new Player Profile System (PPS), leveraging Google Cloud smart analytics and data management solutions, will be used to measure performance, fitness, training and form of players at all levels. That real-time data will better inform coaches during the decision-making process.
Dave Reddin, The FA’s head of team strategy and performance, said: “We believe technology is a key area of potential competitive advantage for our 28 teams and everything we do at St. George’s Park. We have progres­sively built a systematic approach to developing winning England teams and through the support of Google Cloud technology we wish to accelerate our ability to translate insight and learning into performance impro­vements.­”
Craig Donald, The FA’s chief information officer, said: “The first step in our transfor­ma­tion at St. George’s Park was to unify the way our coaches train and develop our 28 national teams to increase produc­tivity. We needed the ability to collaborate and share across all the team managers. G Suite allowed us to do that and was the first part of our Google Cloud partnership.­”
As well as helping to enable winning England teams, the Google Cloud partnership will also explore ways to further support The FA’s other strategic priorities such as doubling female parti­cipa­tion and making football inclusive and open to all.
Baroness Sue Campbell, director of women’s football at The FA, said: “The FA’s mission is to develop the game for all. I am looking forward to partnering with Google Cloud to see how technology can tackle some of these societal challenges.”
Google Cloud is widely recognised as a global leader in delivering a secure, open, intelligent and transfor­mative enterprise cloud platform. The NBA’s Golden State Warriors announced a similar partnership with Google Cloud in February 2019.
Posted in Club news on