Football Trade Directory

The FA Announces James Kendall as Director of Football Development

The Football Association [The FA] has today announced that James Kendall will be appointed as its new Director of Football Development.

Kendall, a sports industry specialist with 25 years’ experience, will join The FA from Portas Consulting Ltd, a leading inter­national management consultancy dedicated to sport and physical activity. He has also previously worked for Harlequins FC, Volvo and BSkyB in a range of senior strategic, commercial and development positions. His start date in the new role is 09 September 2019.

During his time at Portas, James has led multiple projects alongside The FA, including a review of grassroots football and designing a new operating model for County Football Asso­ci­ations. He also led the development of a social return on investment (SROI) model for UEFA to support National Associations in demons­trating the value of grassroots football.

James Kendall said: "Sport has always played a big part in both my professional and personal life. I have a lifelong passion for football and know very well the positive impact it can have on society so I am thrilled to be joining The FA, particularly at such an exciting time for English football.

"It will be a privilege to take on the leadership of one of The FA’s key priorities as it continues to develop the game at all levels and increase parti­cipa­tion by making it accessible For All."

Mark Bullingham, The FA’s Chief Commercial and Football Development Officer, said: "We know James well from his previous work with The FA and it gives me great pleasure that we have found the best candidate for this role. We’ve made huge strides in developing English football in recent years and I’m certain that with James coming on board we will continue to make strong progress for years to come."

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