Football Trade Directory

Tottenham cap it all off with new partnership


Tottenham Hotspur have announced a multi-year agreement with inter­national headwear brand, New Era.

The new agreement will see New Era become Tottenham’s official headwear licensee producing dual-branded headwear for its global fanbase, across online and in-store retail channels as well as Spurs retail outlets including the retail store within the Tottenham Experience at the new stadium.

Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur, said: “We are delighted to welcome New Era to our global licensing programme. Working with such a well-respected and recognised brand allows Spurs fans around the world access to New Era’s fantastic range of headwear.”

Paul Gils, Vice President EMEA at New Era, said: “Tottenham Hotspur is built upon the passion of its fans and we are absolutely thrilled to be launching our headwear collection to those supporters at such an exciting time for the club.”


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