Football Trade Directory

Tottenham Hotspur and Audi dare to be different

Audi and Tottenham promote their partnership by daring to be different. 

The campaign is different as the Spurs cockerel is brought to life.
 
The 'dare to be different' campaign brings the brands together producing non - conventional sponsorship activation.
 
Creative agency We Ae Social Sport and production company We Are Social Studios devised the campaign.
 
 It is the first colla­bora­tion of the four-year partnership between Tottenham and Audi deal agreed last August.­ 
 
It is the first time the clubs cockerel has been brought to life on a campaign.
 
 Social media lead, Emma Page, Audi said: “This campaign breaks conventions to celebrate our sponsorship of Tottenham Hotspur. Audi and Spurs have a shared passion – daring to be different from others – and we’re excited to show how we can stand out from the crowd.”

Gareth Leeding, group creative director, We Are Social Sport, said: “Usually, sports sponsorship activations from car brands just involve pictures of players receiving cars, or kicking balls into the boot. It’s tired and outdated and in desperate need of some new thinking. We wanted to rewrite the rules for Audi and Spurs, and put a new star in the spotlight in a twist on the car demo video.”

Posted in Club news and tagged Tottenham, Spurs, Football, Audi, Cockerel on