Football Trade Directory

Tottenham midfielder signs sponsorship deal

Tottenham Hotspur midfielder Victor Wanyama has signed a personal endorsement deal with telec­om­mu­nica­tions company Safaricom.

Wanyama will act as a brand ambassador for Safaricom lending his image to a countrywide campaign in print and in video. The promotion is called Twaweza, which has already been activated across social media platforms under the #twaweza.  
The midfielder also hopes to collaborate with Safaricom to improve grassroots footballin Kenya. Both the financial terms and the duration of the contract are undisclosed. However, local outlet Tuko reports that the agreement is a multi-million shilling deal that will run for two years.  

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