Tranmere Rovers announce new shirt deal
From next season B&M Waste will replace current partner Home Bargains, whose deal ends in June after three years on the shirt.
The new agreement, which runs until 2019, will see B&M’s swan logo on the front of Tranmere’s new Puma shirts and training kit for the first team and the development squad.
B&M Waste Services offer recycling-led waste management solutions to businesses and recently celebrated its 60th birthday, having been incorporated in July 1954.
The company is family owned and operated, has strong Wirral roots and has expanded its operations nationally across the UK.
B&M Waste will still be involved in a number of Tranmere's community initiatives over the coming years, including projects with the homeless and the socially excluded.
Rovers chairman Mark Palios said “It was important to us to get the right partner and from the very first meeting we held it was obvious that there were a great number of parallels in what we are both trying to do, and that by working together we can help each other to achieve our goals.
"B&M Waste Services is a very successful Wirral business which is now making a real mark on a national level, without losing its commitment to its own community and as such we have many shared values and aspirations. I am very much looking forward to working with them.”
Palios added Tranmere are "grateful to Home Bargains for the fantastic commitment they have shown the club over the course of the last three years.
"They are a great business and have been supportive partners through what has been a particularly difficult time for the Club. Home Bargains will always be welcome at Prenton Park.”
David Curtis, Director of B&M Waste Services, said “In recent years we have grown from a small Wirral business to an award-winning player on a national scale, but we remain entirely committed to our ethical values and to contributing to our local community."
Brother Graham, another Director at B&M Waste Services, said: “Partnering with Tranmere Rovers will give us additional national brand exposure but, more importantly, a platform to work together to support the Wirral community in key projects which are close to our hearts.
"We hope to forge a partnership which will benefit both the footballing side of the club and the expansion of its community initiatives.”