Football Trade Directory

UEFA announce broadcast deal with Viaplay

NORDIC broadcaster Viaplay will exclusively broadcast national team fixtures for Scotland, Northern Ireland and Wales from 2024 to 2028.

The deal - under UEFA's centralised National Association media rights sales process - will see all of the 3 Nation’s European Qualifiers for World Cup 2026 and Euro 2028, UEFA Nations League fixtures and any friendlies shown by Viaplay.

Viaplay will launch in the UK in the second half of this year with "a broad streaming offering that combines live sports with premium original content".

Scottish FA Chief Executive Ian Maxwell said: “We are pleased that Viaplay recognise the value of the Scotland Men’s National Team and look forward to them broadcasting what will hopefully be yet more successful qualification campaigns for this current Scotland side.

“The guaranteed income that we receive through UEFA’s centralised media rights sales allows us to continue to grow the national game.

“The finances help us to invest in a multitude of areas, including the grassroots game, girls’ and women’s football, coach education and para-football, helping us harness the power of football to grow and develop the game.”

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