Football Trade Directory

UEFA increase UEFA Champions League presence in China

UEFA have reactivated their Weibo account, and will be featured on Wechat, to bring the feel of the biggest European club competition closer to the Chinese fans.
WeChat is the Chinese multi-purpose social media messaging application, which UEFA will be activating a new service on the platform. 
UEFA are taking big strides into the Chinese market, having officially reopened their Weibo account in November. 

The Weibo and Wechat social media accounts will give Chinese fans quality UEFA Champions League content, personalised specifically to the Chinese market.

“UEFA’s decision to set up social media platforms in China was an easy one,” said UEFA’s director of marketing Guy-Laurent Epstein.

 “Over 125 million fans globally follow the existing Champions League social media accounts, and we know there is considerable interest in the world’s premier club football competition in China, so we want to be in a position to give our fans there premium content in their own language.”

The purpose of the launch is to bring fans even closer is to open a fan hub, where fans can engage in football based topics. Fan interaction will be further increased with WeChat running interactive activities around major Champions League matches and events.

 The WeChat service will contain a mini-programme for Chinese supporters entitled ‘Fans’ UEFA Champions League Glory’. 

Supporters will also have the opportunity to vote for their favourite teams, customise their own UEFA Champions League fan ID cards and play interactive games and quizzes, as well as being able to win premium prizes.




Posted in Club news and tagged UEFA Champions League, WeChat, Weibo, Football, China on