Football Trade Directory

Watford announce Dryworld as new technical kit partner

 Football News 24/7 
 Premier League side Watford have announced a three-year deal with independent sportswear brand Dryworld.

Previously, Watford signed a three-year deal with Puma in 2012 and extended the partnership by a further 12 months, but Dryworld will supply match shirts and replica kits going forward.

Watford's commercial director Spencer Field said: “We are delighted to partner with Dryworld, who share our desire to innovate and compete with the biggest orga­nisa­tions in our industries.

“Further, as the largest sponsorship deal in the club's history, this relationship is repre­sen­tative of the dramatic growth in the commercial appeal of Watford Football Club.

“As we continue to grow as a club, both on and off the field, it is imperative that we work with companies who are ambitious and forward-thinking.

“DRYWORLD's ground-breaking technology and advanced design will ensure that our players and fans have access to the highest quality sportswear products in 2016/17 and beyond."


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