Football Trade Directory

Watford sign kit sponsorship deal with Adidas

Watford have signed a 3 year deal that will make Adidas their new their new technical partner and kit supplier, the deal will begin during summer 2017.

The deal is a surprising deal as at the start of this season they signed their largest ever sponsorship deal to make Dryworld the suppliers of their kit, also in a 3 year deal.

This isn't the first time that that Dryworld have had their contact with a football club terminated early after Brazilian based club Santa Cruz terminated their contact with Dryworld to return to previous suppliers, Penalty.

Watford's Chief Executive ,Scott Duxbury, said: “We are delighted to partner with Adidas, a globally-recognised brand in its field of expertise.  This technical partnership places Adidas as one of the club’s key partners and we very much look forward to working with them over the coming years.

Gavin Thomson, the Managing Director for Adidas in Northern Europe said: "We’re proud to be adding Watford FC into the Adidas family"

He added “The club has been one of the biggest success stories in English football in the last few seasons and we’re excited to be providing our best innovations for players and fans to represent the club.”

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