West Brom sign asian partnership
West Brom have signed a partnership with IGOFX, a leading foreign exchange company.
IGOFX become the club’s official foreign exchange partner in Asia with a deal that will run until the end of the 2017/18 season. IGOFX acquire the rights to use the club images and branding. In addition, they will have access to use players for its promotional activity in Asia. They will also have hospitality space at the Hawthorns.
The deal was brokered by sports agency SportQuake, and extends West Brom's strong connection with Asia. The club was recently bought by a Chinese investment group led by entrepreneur Guochuan Lai.
“It is with great pleasure I welcome IGOFX to the club for the remainder of this season and into next," said Simon King, chief commercial officer of West Brom. "It is a real achievement to announce a partner in a new category. We are looking forward to a successful partnership with IGOFX on and off the pitch."