West Ham sign deal with Heineken
Heineken will become the Club’s official beer and cider partner at the thier new ground, the Olympic Stadium until 2021.
In addition to Heineken, supporters can enjoy some of the UK’s most loved beers and ciders including Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow.
Draft and bottles will be available throughout the Hammers’ new home, whether on the concourses or in Club London’s exquisite hospitality spaces.
Karren Brady, the West Ham United Vice-Chairman said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand."
“You need only look at Heineken’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too."
“Heineken boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new Stadium.”
Heineken’s on-trade sales director, Chris Jowsey, said: “We are no strangers to world-class events and providing exceptional experiences for sports fans. We’ve got history with this site from London 2012, and we’re delighted to be back, this time, firmly supporting West Ham.”