Why Shamrock Rovers chose to extend their partnership with Future Ticketing

Ticketing software and services provider Future Ticketing has announced a renewal of its partnership with Shamrock Rovers. The multi-year deal between the industry leader in digital ticketing and the Republic of Ireland’s most successful football club extends a mutually productive relationship which is already nearly a decade old.

Shamrock Rovers F.C.’s commitment to continuous improvement inspired its original link-up with Future Ticketing, a pioneer in the provision of online ticketing in Irish football. Future Ticketing has supported Shamrock Rovers in achieving key data and ticketing objectives, from meeting the complex requirements of European Football ticketing and facilitating the Return to Football in 2020, to enabling the planning for a new family-focused North Stand at Tallaght Stadium, informed by a deep understanding of the club’s demographics.

Ross Cullinane , Head of Business Operations, Shamrock Rovers, said:

“Since 2016, Future Ticketing has been a key strategic partner for Shamrock Rovers, supporting us through a period of sustained growth. From record attendances at Tallaght Stadium to major European fixtures, Future Ticketing’s technology has allowed us to scale seamlessly while delivering a smooth, high-quality experience for our supporters.

Ann Marie Guinan, Chief Marketing Officer, Future Ticketing, recalled how Shamrock Rovers first required a new, flexible ticketing system nine years ago, which was capable of fulfilling a range of demands.

“We were delighted to work with Rovers to improve the fan experience, deliver quick and easy digital ticket sales and allow instant access to revenue.  We have helped the club automate its workload and the development of the bespoke Shamrock Rovers Digital Ticket App was a real breakthrough in ensuring that the seamless digital transformation coincided with enhanced fan loyalty,” said Guinan.

To find out how Furture Ticketing can help your club with your ticketing requirements and improving ticketing technology visit https://­www.­future­tic­keting.­com/