Football Trade Directory

Wolves agree live broadcast deal in China

Championship club Wolverhampton Wanderers have agreed a broadcast rights deal with Le Sports, a Chinese over-the-top distributor.

Fosun Inter­national, the new owners of Wolves negotiated the agreement. The deal done as the new owners are keen to increase the visibility and popularity of the club back in China

The deal means that ten Wolves fixtures in the Championship will be broadcast live by Le Sports who are the sports arm of internet TV and electronics giant Le Eco. Last Saturday's game against another Chinese owned club, Aston Villa was the first time that Chinese fans were able to see Wolves play.

Laurie Dalrymple, managing director at Wolves said that the short-term individual rights deal "marks an important first step in our long-term strategy of building the Wolves brand in China".

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