Football Trade Directory

Wrexham announce new CEO

Fleur Robinson is to leave her role as commercial director at Burton Albion to become Wrexham's new chief executive officer.

Robinson will start her new job with Wrexham on 1st June and work under Hollywood actors Ryan Reynolds and Rob McElhenney, who completed their takeover of the Vanarama National League side last month.

"I'm delighted to accept this fantastic position and I'm excited about joining one of the oldest professional football clubs in the world, which has both a proud history and a positive future," Robinson told the official club website.

"There are not many jobs that would have pulled me away from Burton, a club I have helped develop from the second tier of non-league to two seasons in the Champi­onship, but the prospect of joining Wrexham at the start of what I believe is about to be an incredible new era for the club was too exciting to pass up."

Wrexham co-owner McElhenney added: "Fleur will be a great leader for Wrexham. Her commitment to placing the club at the centre of the community and experience in doing so was excep­ti­onally attractive when you consider the importance we place on that area in our mission statement."

Reynolds said: "Fleur's enthusiasm just shone through and having successfully navigated the journey to the EFL from the National League, she was able to offer us something different but excep­ti­onally relevant."

Burton has been Robinson's home for the last two decades and she was a key figure in their journey from non-League all the way up to the Sky Bet Championship before they were relegated to League One in 2018.

 

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