Blackburn Rovers end shirt sponsorship deal early
Promotion chasing Blackburn Rovers have ended their partnership with Recoverite Compression midway through the final season of their deal.
The two parties agreed an initial two year deal in 2020, but for the rest of the season Totally Wicked will become the main sponsor and feature on the club's shirt.
The club have cited the pandemic as the reason why the deal has ended early saying 'the two parties have been unable to develop a number of the exciting and innovative product and performance plans that were put in place when the sponsorship agreement was announced.'
'Whilst Rovers are disappointed that the partnership has come to an end prematurely, particularly with such an exciting second half of the season in store, the club is delighted to enhance its close relationship with training wear partner Totally Wicked.'
The business, which was founded in Blackburn, became the training wear sponsor in 2018.
Totally Wicked Chairman, Fraser Cropper, said: “Our headquarters are located within a short walking distance of Ewood Park and many of our team across the business, including our leadership team, are passionate supporters of our hometown club.
"It was therefore a proud moment when we became club sponsors in 2018 and hopefully we will continue this affiliation and support for many years beyond.
"The opportunity to support further with the privilege of being principal shirt sponsors for the remainder of the season is a real honour for our brand.
"With such a great start to this season, along with every other supporter, we hope that this season’s end is as memorable and successful as 1992 and 2001.”