Castore will also take over the club's retail operation at Deepdale, with a new-look store and online retail site.

Speaking on the new partnership, Peter Ridsdale, Preston North End director, said: "We are delighted to be able to announce our partnership with Castore, who are one of the fastest-growing sportswear brands in the market.

"We look forward to working with Castore throughout this partnership and we are excited to reveal our bespoke kits for the 2023/24 season in the coming months, which we feel will prove extremely popular with supporters."

Pascal Lafitte, Director of Partnerships at Castore added: “We are thrilled with announcing Preston North End as a partner today and making our move into the Championship for the first time. Preston have a great history and we look forward to presenting our amazing kit designs to their fans this Summer as well as further strengthening Castore’s presence within football in the UK.”