Football Trade Directory

Championship: Rotherham United announce new commercial agreement with Eric Twigg Foods

Rotherham United have confirmed that the West Stand at AESSEAL New York Stadium will  carry the name of our long-term club partner Eric Twigg, until 2026 as part of a poignant new commercial agreement which has been agreed almost a year since his sad passing.

Established in 1966, Eric Twigg Foods has been a longstanding partner of the club and the company's founder Eric's name will be visible on the West Stand.

The company have had a presence at the New York Stadium since it was first completed back in 2012, with the West Stand having always been known as – and will continue to be – the Eric Twigg Foods Pukka Pies West Stand.

Speaking having finalised the details of the new agreement, Commercial Director Steve Coakley admitted that it provoked an emotive response as it marked the first since Eric’s sad passing.

“This deal has been agreed with really mixed emotions for everyone here,” 

“First and foremost, it was met with sadness that it is the first deal we have done without Eric here with us, but also great pride that Matthew will be continuing to ensure that the Twigg family’s legacy lives on here at the football club. In fact it was Matthew who instigated the initial stand sponsorship as he wanted to see the company name on the new stadium as it was two huge things very close to his father's heart and we know how immensely proud Eric was of this.

“I don’t think there was anyone at the club that wasn’t hit hard by the news of Eric’s passing back in January. We often speak about how we are a family here at Rotherham United and it certainly felt like we were mourning the loss of one of our own when Eric left us.

“Anyone who the read the tributes that poured in for Eric will know what type of man he was. Whilst it is Eric’s forename that the West Stand will carry, it is importantly the Twigg surname which continues to remain woven into the fabric of this football club for the next four years at least.

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