Football Trade Directory

EFL announce new delivery partnership

The EFL and Just Eat have today announced a new partnership that will see the UK’s leading online food delivery marketplace become the 'Official Food Delivery Partner of iFollow', the EFL’s live-streaming platform.

Just Eat bring together a community of nearly 13 million food-loving customers with more than 35,000 restaurant partners.

They offer the widest range of restaurants, including brands like McDonald's, KFC and Greggs, as well as independent restaurants and local chains all over the UK, delivering delicious food across 95% of the UK's postcodes.

As the journey continues and the season restarts for some EFL clubs, Just Eat will be helping supporters enjoy the football from the safety of their homes and will be giving fans the chance to win hundreds of streaming match passes over the remainder of the 2019/20 season.

The partnership will provide Just Eat with access to a number of assets to enhance the matchday experience from home across iFollow, the EFL Digital network of websites and promotional rights across the three Sky Bet Play-Off Finals at Wembley Stadium.

Ben Wright, the EFL's chief commercial officer, said: “The EFL are pleased to welcome Just Eat as the Official Food Delivery Partner of iFollow.

“It is a fantastic illustration of the continuing commercial appeal of EFL action that we have secured an agreement with such a prominent brand as Just Eat, which will now be seen across multiple EFL platforms from this weekend.

“Just Eat are a hugely recognisable name across the UK and we look forward to working with the online food delivery service to provide the best experience for fans to enjoy live fixtures from the safety of their homes.”

Matt Bushby, Just Eat's UK marketing director, said: “Just Eat is delighted to be supporting the UK's many football fan communities by its sponsorship of the English Football League.

"As the market leading food delivery service, reaching households across 95% of the UK, we are uniquely positioned to bring joy to football fans all over the country.”

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