Erreà Announced as New Official Technical Sponsor of Southend United until 2030

Erreà have been announced as the new official technical partner of Southend United on a new multi-year partnership from the 2026­/2027 season until 2030.

The agreement includes the supply of bespoke match kits, training wear and off-field collections for the first team, coaching staff and academy. The new ranges will be developed in close collaboration between the two organisations, with the aim of enhancing the club’s identity, heritage and colours.

Founded in 1906 and deeply rooted in the local community, Southend United is a historic club in English football, supported by a fanbase strongly connected to its colours. This sense of identity and belonging reflects Erreà’s own approach, which has always been focused on quality, customisation and building strong, long-term relationships with sports organisations.

This partnership forms part of Erreà’s ongoing growth in British football, further strengthened by its role as Official Benchwear Partner of the National League.

Fabrizio Taddei, Erreà UK Export Manager, commented: “Our approach to English football is based on close relationships with clubs and long-term collaboration. Southend United is a club with a strong identity and a genuine connection with its supporters. We will work closely together to develop tailored solutions and provide consistent support to the club in the seasons ahead.”

Rylee Doe, Commercial & Marketing Manager at Southend United, said:­ “This agreement follows a thorough and in-depth tender process. We carried out extensive research, held discussions with other professional clubs, conducted site visits and worked collaboratively to ensure this partnership met the needs of our players on the pitch and our supporters off it. “We’re extremely confident Erreà will deliver high-quality, bespoke ranges that reflects the identity of Southend United while providing supporters with quality products they can wear with pride.”

The new official kits will be unveiled ahead of the start of the 2026/2027 season.