Everton Sets New Attendance Record at Hill Dickinson Stadium as Season Ticket Renewals Top 97%

Everton has reported a record-breaking average attendance of 52,121 during its first season at Hill Dickinson Stadium, marking a significant milestone following the club’s move from Goodison Park.

In an update to supporters, Andrew Middleton described the campaign as a landmark season, highlighting key figures relating to ticketing, attendance, memberships and supporter engagement.

The move to the larger stadium has enabled substantially more supporters to attend matches, with the club reporting a 68% increase in the number of individual fans attending at least one fixture compared with the final season at Goodison Park. The average attendance of 52,121 surpassed Everton’s previous club record of 49,531, which was set during the 1969/70 title-winning season.

Middleton praised supporters for helping create a strong atmosphere at the club’s new home and confirmed Everton continues to gather feedback through surveys and supporter groups, including the Fan Advisory Board, Fans’ Forum, Supporters’ Club Committee and the Everton Disabled Supporters’ Association.

During the 2025/26 campaign, Everton recorded 32,347 Season Ticket Members, alongside 2,807 Club View Members and 4,139 Premium Seasonal Members. The club also revealed that Season Ticket renewals for the 2026/27 season currently stand at more than 97%, exceeding renewal levels typically achieved at Goodison Park.

Supporter attendance frequency has also increased. While around one in four Members who purchased match tickets attended three or more games during the club’s final season at Goodison, that figure has risen to approximately one in two match-by-match Members at Hill Dickinson Stadium.

Everton reported strong demand through its ballot system, with 28,521 supporters entering ballots across the season. On average, Members entered between four and five ballots and were successful between three and four times, producing an overall success rate of just under 80%.

The club’s official resale and ticket transfer services also experienced significant activity. A total of 21,896 non-premium match tickets were resold through the official platform, averaging around 1,150 tickets per game, while 51,301 Season Tickets were transferred between supporters, equating to approximately 2,700 per match.

Everton reiterated its commitment to tackling ticket touting and unauthorised resale activity, revealing that more than 18,500 bot or known tout accounts have been removed from its ticketing systems in recent years. Measures introduced to protect supporters include fully digital tickets, enhanced transfer processes, official resale platforms and the home ticket ballot system.

Addressing concerns over empty seats at some fixtures, the club said tickets listed for resale more than two weeks before a match were significantly more likely to be sold. Weekend fixtures listed between 16 and 25 days in advance regularly achieved conversion rates of 75% to 90%, while tickets listed on matchday were considerably less likely to find buyers.

The club also reported strong performance within its premium hospitality offering, with partner Seat Unique achieving nearly 95% occupancy across premium seating areas during its first season at the new stadium.

Looking ahead, Everton plans to refine its Family Area after reviewing supporter demand. The club said the revised allocation will better reflect usage levels while continuing to provide a dedicated environment for families attending matches.

Away support remained strong throughout the season, with 50,624 away tickets sold across all competitions. These were purchased by 3,339 eligible supporters, averaging 2,664 tickets per match.

Everton also confirmed preparations are continuing for the introduction of mandatory digital ticketing across the Premier League from the 2026/27 season. Digital away tickets have already been trialled for selected fixtures, while visiting clubs took their full allocation for all but one match at Hill Dickinson Stadium, recording an average admittance rate of 94%.

Following supporter feedback, the club announced that Ticket Transfer will be available for home cup fixtures from next season, allowing Season Ticket Members unable to attend to transfer tickets to eligible Forever Blue and Forever Blue+ Members.

Middleton said Everton remains committed to listening to supporters and enhancing the matchday experience, adding that the move to Hill Dickinson Stadium has created new opportunities while also bringing new habits and challenges as fans continue to adapt to their new home.