Football Trade Directory

FA clean up with new partnership

The Football Association (The FA) have announced a new partnership with Dettol, who will become the official hygiene partner of the England men’s and women’s senior teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. 

In a recent survey, over 90 per cent of English grassroots football clubs identified cleaning and disinfection as a priority and Dettol will work with The FA to provide expert hygiene guidance that can be easily implemented across every level of the game.

Dettol will also work closely with the Wembley Stadium team to explore new cleaning protocols using their products to support the return of fans to fixtures underneath the iconic arch. 

The leading disinfection brand in the UK will introduce similar practices to the home of England’s national teams at St. George’s Park, to support hygiene measures for the nation’s male and female elite footballers.

Kathryn Swarbrick, The FA’s commercial and marketing director, said: “We’re delighted to be partnering with a major hygiene brand in Dettol who, like The FA, is committed to developing world-leading practices. 

“It’s more important than ever before to ensure that football has all the necessary measures in place to help protect all participants and supporters. This new partnership will give us added reassurance as we look ahead to the complete return of our much-loved sport. 

“As a not-for-profit orga­nisa­tion, we are indebted to our commercial partners for allowing us to continue to invest into the game, particularly during this challenging period.­” 

Dettol’s football campaign will kick-off ahead of the Three Lions’ first inter­national fixture of 2021 against San Marino on Thursday 25 March at Wembley Stadium connected by EE. The grassroots campaign will start when clubs in England return to playing matches.

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