Football Trade Directory

Industry experts to take part in panel discussion at Etihad Stadium networing event

A sponsorship panel made up of industry experts will discuss the ever changing world of sponsorship in football. The panel will cover all levels of the game and give you their insight into what has worked for them and how they see sponsorship in football of the future.

Taking part in the expert panel will be Adrian Stores, Ming Zhao, Dan Wilson and Giorgi Jashiashvili.

Adrian Stores

CEO at ACROBAT FCSM – strategic marketing, sponsorship and fundraising agency.  Former Chair to Chartered Institute of Marketing’s specialist sports consultants and worked on projects for some of the top brand names as defined in the Deloitte's "Football Finance Report" and Brand Finance's "Sporting Brands".

Ming Zhao

Marketing Manager at Blackburn Rovers FC.  Respected football commentator for leading broadcasters in China including on: PP Sport; Super Sports; PP Sport; and iQIYI Sports.  Ming is an advocate of DDDM (data-driven decision-making) and is keen on helping leading brands achieve competitive advantage with his data savvy and multi­lin­gu­alism.

Dan Wilson

Partner at Sedulo. He graduated from Manchester Business School with a first class degree.  Dan works closely with all the sports clients at Sedulo ranging from football to rugby league clubs and also specialising in the National Governing Body industry.  He was FD at a professional football club for 3 years.

Giorgi Jashiashvili

Giorgi is the CEO and a co-founder of Enefty, the no-code fan engagement platform based in Berlin. After spending multiple years in advertising, fan engagement and community management areas, he has founded Enefty to help clubs with sponsorships and fundraising by utilizing the latest NFT (Non-Fungible Token) technology.

Charlie Beech

Charlie is Founder at Front Row Support.  Having been a pro-rugby player throughout his career, he now acts as a dynamic, networking and new business resource.  He will share knowledge on partnerships and current sponsorship and fundraising initiatives that he is currently involved with, especially in rugby, but also football.

The panel will ensure our networking events are the place to be if you are a club official in football, rugby or any other sport. Managing Director John Booth explains:

‘We are always looking to add value to our popular networking events and the opportunity to have a stellar line-up on our panel to discuss all things sponsorship was too good to miss.

‘The Panel speak for themselves and it is a great opportunity for all attending to look at how Sponsorship is changing – whether you are from a club or a business.

‘If that wasn’t enough to attract you to the Etihad then add 30 exhibitors and over 100 delegates already registered to attend and you have the recipe for a top day.’

To book your FREE delegate place and to see full details of the exhibitors visit www.­foot­ball­tra­dedi­rec­tory.­com/­etihad-stadium-2022

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