Leyton Orient sell more shirts in 2 weeks than they did last season
As reported in the Daily Mail, Leyton Orient have sold more shirts in the two weeks since Harry Kane agreed to sponsor their 2020-21 kits than the League Two club managed throughout the whole of last season.
Kane, who enjoyed his first taste of senior football during a loan at Orient in 2011, made the kind gesture earlier this month to help both his former club and charities in need during the coronavirus pandemic.
The deal, worth around £100,000, means the club's home shirt carries a message of thanks to the frontline workers fighting COVID-19, while Haven House Children's Hospice and mental health charity Mind will appear on the away and third kits, respectively.
n per cent of the profit from each shirt sale will go to the chosen charity and since the deal was announced on May 14, Orient have received orders for 3,010 jerseys.
That is over 25 per cent more than they shipped throughout the 2019/20 campaign. In the first 24 hours alone after Kane's gesture, they racked up more than half of last year's total.
The 2020-21 jerseys are available to pre-order on the club website, with adult shirts costing £47.99 and kids' versions on sale for £39.99.
Kane's generous offer - already worth considerably more than the average League Two shirt sponsorship deal - comes after the club raised more than £10,000 for Mind through their Ultimate Quaranteam Fifa tournament earlier in the shutdown.
Haven House and Mind will also receive hospitality at Brisbane Road.
The cash injection comes at a time of need for Orient, who - like many lower league sides - have been crippled by the coronavirus pandemic.
'Since we launched the shirts the reaction has been unprecedented, and have outsold by more than 25 per cent of what we did last season, Orient chief executive Danny Macklin said.
'This has provided fantastic exposure and funds for the three great causes, and vital income to the football club in a challenging and difficult time.
'We'd like to reiterate our thanks to Harry Kane for enabling this unique partnership, and look forward to working with the benefiting parties in the coming months.'