Football Trade Directory

Liverpool confirm new kit supplier

Liverpool have announced Nike as its official kit supplier from the 2020-21 season.

The multi-year partnership, which begins on June 1, 2020, will see Nike manufacture and supply  Champions League and Club World Cup winners, Liverpool FC’s playing, training and travel wear.

As official kit supplier, the agreement will see Nike outfitting the men’s, women’s and Academy squads, as well as coaching staff and Liverpool FC Foundation.

The partnership coincides with the club’s move to its new, state-of-the-art training facility in Kirkby for the 2020-21 season, a project that includes investment in improved sport facilities for the local community.

Billy Hogan, LFC’s managing director and chief commercial officer, said: “Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.

“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.

New Balance has been the club’s official kit supplier since 2015 and will continue until the end of the 2019-20 season. “We’d like to thank New Balance for their support over the last few years and wish them well for the future,” added Hogan.

The club has also announced a second-stage consultation planned for its Anfield Road Stand expansion proposals.

Following the success of the first-stage consultation in December, which saw more than 800 responses, the vast majority being positive, the club has revised its initial proposed plans after listening to local residents, businesses and supporters.

A small number of local residents raised concerns about the proposed closure of a section of Anfield Road. The revised plans, which will be available to the public in early February, will include a new proposal for Anfield Road to remain open with the road realigned around the footprint of the proposed expanded stand.

Andy Hughes, chief operating officer at Liverpool FC, said: “We’d like to thank all of the local residents and repre­sen­ta­tives, businesses, community groups and fans who took the time to come to our consultation events to give us their feedback.

“We have been clear that the proposed expansion of Anfield Road is based on three things; finding the right financial and economic model to deliver long-term susta­ina­bility, navigate the complex planning process and to have the agreement of our local residents, businesses and community groups.

“We have listened carefully to all the feedback we received during the first stage of our consul­tation. The aim of that exercise was to inform the design process of the proposals which is exactly what we have done by relooking at how we retain access for local residents through Anfield Road. These updated proposals will be shared again in full with local residents, businesses and supporters during our second-stage consul­tation, which will take place next month.­” 

The proposed Anfield Road Stand expansion will enter its second phase of consultation from February 6, 2020.

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