Manchester United announce new partnership with Coca-Cola
Manchester United have announced a new three-year partnership with the iconic Coca-Cola Company.
Speaking in a statement on the club's official website, Marc Armstrong, chief business officer at Manchester United, said: "Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together.
"We are forming a partnership that will go beyond matchday refreshments at Old Trafford - creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways."
Elodie Peribere, senior marketing director, Coca-Cola, said: "Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands, Coca-Cola."
The partnership will begin in earnest when the Red Devils host their opening home fixture of the season at Old Trafford against Arsenal this weekend.