The investment has come from a group of over 20 investors who are predominantly leading UK business people with a direct connection to the local community. The new investors will own a significant minority between them. The new investors come from a range of industries including finance, media, property, technology and e-commerce.

Lawrence Looney, Co-Chair of Altrincham Football Club, said: “The club has made great progress in recent years moving up two divisions and establishing itself as a full time professional club. We are delighted to welcome our new investors who are completely aligned with our values and strategy and are passionate about football and the real impact the club can have on the local  community. Aside from the financial aspect, we believe that this group brings a unique breadth and depth of expertise.  This investment should enable the club to accelerate its growth plans while maintaining its prudent approach to ensure the club has a strong, sustainable and exciting future.”

Shalni Arora, one of the investors, stated that “Investing in Altrincham Football Club is more than an investment in football.  It is an investment in our community.  It is such an exciting opportunity to make a difference to those who live, work and play in our local area.  As a group of investors, our vision aligns with the Board’s.  We are a group of shareholders who are passionate about football and how a local club can have a powerful, positive impact on community relations.  The investment will be used to strengthen these relationships as well as enhance fans’ experiences in the stadium."