Football Trade Directory

Red Bull have acquired a minority stake of Leeds United

Leeds United have confirmed that energy drink giants Red Bull have purchased a minority stake in the club.

The brand will also become the club's front of shirt sponsor from next season in a multi-year deal. The announcement comes following Leeds' Play-off Final defeat to Southampton on Sunday as they prepare for another season in the Championship.

As well as being present on the front of shirts, Red Bull will also become the club’s Exclusive Energy Drink Partner with branding featured inside Elland Road and during the club’s official media appearances.

“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” said Paraag Marathe, Chairman of Leeds United. “As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.”

“We are delighted to be an important element and partner of Leeds United. A club that is certainly one of the biggest in England and has a rich and successful history. The ambition to bring Leeds United back to the Premier League and establish themselves in the best football league in the world fits very well with Red Bull. We look forward to the partnership and are optimistic and energized about the future“, said Oliver Mintzlaff, Red Bull CEO Corporate Projects and Investments.

The club also confirmed that the name and logo of Leeds United Football Club will remain unchanged. Red Bull have invested in several sports teams around the world and incorporated their own name into the team's in some cases, such as RB (Red Bull) Leipzig. 

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