Football Trade Directory

Sheffield United Women announce Autoglass as new principal partner

Sheffield United have announced an new partnership with Autoglass®, who will become the principal partner of the women's team from the beginning of the 2023/24 Barclays Women's Championship season.

Autoglass® is part of Belron Group, the worldwide leader in vehicle glass repair, replacement and recalibration (VGRRR) which serves over 14.9 million customers across 40 countries.

Ed Colley, head of marketing and digital for Autoglass® commented: "We wanted to partner with a like-minded organisation that shared both our values and our ambition, so we are delighted to launch this collaboration with Sheffield United Women. As a business we are focused on recruiting more female technicians and are excited about the opportunities this partnership provides us to reach new audiences. We look forward to a successful 12 months for both the club and our business, as we aim to increase our female workforce and, importantly, support the continued development of women's football."

Paul Reeves head of commercial for Sheffield United added: "To sign this partnership with a business of the size of Autoglass® is a significant achievement for our women's team and is testimony to the work that we have put in as a club to commercially grow that part of the business. This is the first move back into principal front of shirt sponsorship since Autoglass® worked with Chelsea F.C. back in the late 90s, and it gives me immense pride that they have now chosen to work with Sheffield United."

The Sheffield United Women's team will play in their first Championship league game of the season this Sunday when they take on Charlton Athletic women at The Valley.

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