Tixr Levels Up in Football: From East London to Silicon Valley

Tixr, the global event commerce leader reshaping the ticketing experience for fans and rightsholders alike, is taking bold strides into the football world on both sides of the Atlantic.

With newly announced partnerships with Dagenham & Redbridge FC in East London and Major League Soccer’s San Jose Earthquakes in California, Tixr is fast establishing itself as a transformative force in the beautiful game.

These latest signings mark pivotal moments in Tixr’s expansion into the global sports industry and signal the company’s intent to bring its disruptive technology and fan-first philosophy to football clubs at every level.

Breaking New Ground in the UK: Dagenham & Redbridge FC

Tixr's UK football debut begins with a club steeped in heritage and hungry for growth. Dagenham & Redbridge FC, a National League South side with a loyal fanbase and big ambitions, recently partnered with Tixr to overhaul their entire ticketing operation. It's the first football club in the UK to join the Tixr roster - a landmark step that signals the company's growing European footprint.

For the Daggers, the decision was driven by a desire to modernise the fan experience. From mobile-first purchasing journeys and intelligent sales tools to frictionless digital entry and upsell opportunities, Tixr’s platform offered a level of flexibility and innovation the club had never experienced before.

But the move is about more than just technology. With a new ownership group who have an eye on replicating the success stories of Wrexham and beyond, Dagenham & Redbridge see ticketing as a cornerstone of their commercial growth strategy. Tixr brings not only tech but strategic partnership to the table, helping the club connect with fans more deeply and monetise more effectively.

As Tixr's first foray into UK football, the partnership sets the tone for what’s to come: collaboration, customisation, and a relentless focus on elevating the fan experience.

Major League Ambitions: San Jose Earthquakes Join the Tixr Family

Across the pond, Tixr’s football presence is also surging. The San Jose Earthquakes, one of the founding clubs of Major League Soccer, have officially joined the platform ahead of their 2025 season. The move positions Tixr firmly in the top tier of US football, partnering with a storied franchise known for innovation on and off the pitch.

The Quakes were drawn to Tixr’s commerce-first philosophy and its ability to integrate advanced monetisation tools directly into the fan journey. Whether it’s bundling parking and merchandise with tickets, offering VIP upgrades, or creating new revenue streams through fan engagement, Tixr equips clubs like San Jose with the tools to think beyond the seat.

In a hyper-competitive market where every touchpoint matters, the Earthquakes see Tixr as a vital partner in creating memorable, monetisable matchday experiences. And as the club prepares for a new season, it does so with a ticketing partner that shares its forward-thinking mindset.

The Future of Football Ticketing Starts Here

From East London terraces to California stadiums, Tixr is redefining what football ticketing can be. These partnerships are more than just platform switches - they’re strategic decisions by ambitious clubs to future-proof their fan engagement and revenue strategies.

Tixr’s arrival in football isn’t about fitting into the old mould. It’s about building a new one where commerce, content, and community converge. With its sights set on further growth across Europe and North America, the company is poised to become the go-to partner for clubs ready to step into the future.

For football clubs looking to elevate their fan experience, grow their commercial potential, and unlock new levels of operational freedom, the message is clear: Game on with Tixr.