Tixr sign up first UK club

Tixr has officially entered the UK football market through a partnership with Dagenham & Redbridge Football Club, aiming to enhance the fan journey from online engagement to matchday attendance.

Based in East London, Dagenham & Redbridge FC—commonly known as the Daggers—has built a strong reputation rooted in its proud identity and deep connection to the local community, characterized by grit, passion, and a rich history. With a forward-looking approach, the club is now leveraging Tixr’s advanced eCommerce platform to modernize its ticketing operations, broaden accessibility, and engage fans through innovative features such as Tixr Waitlist, Rewards, and customizable upgrades.

“Tixr’s modern approach to ticketing, smart fan segmentation, open data capabilities, and intuitive user interface align perfectly with our vision, ensuring our fans enjoy a best-in-class experience while driving our commercial growth,” said John Grabowski, Chief Commercial Officer at Dagenham & Redbridge FC.

“Improving and personalising the matchday experience is of the highest priority, so ensuring our fans can easily find and purchase any of the various ways to get to a match, with little manual input from our lean team, is absolutely paramount. In Tixr I believe we have found the perfect system for this.”

Following recent collaborations with Leicestershire County Cricket Club and the Royal Windsor Horse Show, this new partnership further solidifies Tixr’s growing presence within the UK sports sector. As more European clubs seek to upgrade their ticketing infrastructure and enhance fan engagement, Tixr continues to offer scalable, future-ready solutions trusted by an expanding roster of partners.

“It’s an exciting day for our company to announce our first UK football ticketing partnership with the Daggers,” said Stephanie Rosa Bauer, Tixr’s Managing Director UK + Europe. “It’s been great working with their team in London and we can’t wait to provide fans with a seamless experience every time they watch their club take the pitch.”

As Dagenham & Redbridge FC focuses on growing its supporter base and elevating the matchday experience, Tixr is proud to provide the tools that enable both operational efficiency and deeper fan engagement—from dynamic pricing to user-friendly upgrades and beyond.

If you would like to find out more about Tixr you can visit their website https://­creators.­tixr.­com or you can see them at our Football & Rugby Business Networking Event at Deepdale  on 22nd May, for more info click here.