EFL Extends Carabao Cup Sponsorship Deal Through 2028/29 Season

The English Football League (EFL) has confirmed a significant extension of its long-running partnership with Carabao, ensuring the brand remains title sponsor of the League Cup until the end of the 2028/29 season.

The new two-year agreement takes the partnership to a total of 12 seasons, making it the longest naming rights deal in the competition’s 66-year history.

Since Carabao became sponsor in 2017, the competition has seen a variety of winners, including Manchester City, Manchester United, Liverpool and Newcastle United, with the latter ending a 70-year wait for major silverware during this period.

The tournament has also experienced notable growth, attracting more than 10 million fans through stadium gates, increasing attendances by 20%, and reaching a cumulative global television audience exceeding one billion.

From next season, the competition will also support the UK launch of Carabao Lager, with branding set to feature across stadiums and selected fixtures offering fans the opportunity to sample the product on matchdays.

EFL chief executive Trevor Birch said: “We’re delighted to extend our long-standing partnership with Carabao, taking their title sponsorship of the League Cup to 12 seasons, the longest in the competition’s history.

“The Carabao Cup occupies a special place in our game, bringing people together and creating moments that live long in the memory.

“Carabao have been an outstanding partner throughout, and this renewal underlines a shared commitment to help the competition continue to flourish.

“Together, we want to keep celebrating what makes the Carabao Cup special – exciting, competitive football alongside the opportunity it creates for all 92 clubs, and their supporters, across the English football pyramid.”

Carabao Group CEO Sathien Sathientham added: “As proud sponsor of the Carabao Cup since 2017, Carabao is honoured to continue its long-standing partnership with the EFL. We are extremely delighted to have extended our sponsorship agreement through to the 2028/29 season.

“This continued partnership reflects our deep commitment to the competition, to the EFL, and to football fans around the world. Being part of the competition’s journey for so many years is something we are incredibly proud of, and we look forward to supporting its growth and success for many seasons to come.”