Football Trade Directory

League Two: Rochdale announce O'Neills as new kit supplier

Rochdale Football Club have announced O’Neills as their new kit supplier from the 2023/24 season.

They have signed a four-year deal with the Irish sportswear manufacturer, who will provide the club's playing and replica kits, as well as training and leisure wear, from this coming summer. 

Speaking on the deal the club said, “We are delighted to begin what we hope will be a long-standing, successful partnership with O’Neills. 

"From the beginning of our discussions, they have shown a real understanding of the club and our supporters. 

"This process was about finding the best commercial deal for the club, as well as working with a company that can provide the best quality products in terms of design, fit and availability. 

"Along with their base in Ireland, O’Neills have a manufacturing plant in the UK, which will benefit the club hugely with regards to lead times, which as supporters know, has provided issues with previous manufacturers. 

"We are looking forward to working in close partnership, starting with designs for our 2023/24 Kits.” 

Neil Williams, O’Neills’ Key Account Manager, commented: 

“O’Neills is delighted to welcome Rochdale AFC into partnership for the coming seasons. 

"Both parties have a great history, and it is very exciting to be able to combine the expertise from both sides.    

"The ethos of this partnership is perfect as both partners are passionate about what we do and how we strive to give the best possible service to our supporters. 

"We very much look forward to working with all associated and will endeavour to do so to the highest standards.” 


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