Liverpool Top Social Media Engagement Table for 2nd Consecutive Year

Liverpool FC has once again cemented its dominance off the pitch, finishing the 2024–25 season as the most socially engaged club in the Premier League for the second year running — marking a record-breaking year for the club’s digital presence.

According to data from Blinkfire Analytics, Liverpool generated nearly 1.7 billion social media engagements across all platforms during their title-winning campaign — a 10% year-on-year increase and an impressive 45% higher than the second-ranked Premier League club.

The most engaged day of the season came in April when Liverpool clinched their 20th league title, attracting over 60.7 million engagements within 24 hours. That moment also stands as the most interacted-with league title celebration across Europe, surpassing La Liga, Serie A, Bundesliga, and Ligue 1 champions.

Complementing its social performance, Liverpool also dominated traditional broadcast viewership. Nielsen figures released up to March 2025 confirm that the club was the most-watched Premier League side globally, attracting a cumulative 504 million viewers. Liverpool is the only club in the league to break the 500 million viewership mark during that period.

Video content has also been a key growth area, with the club registering 13.3 billion social video views, maintaining its status as the most-watched Premier League team on digital platforms.

Liverpool's YouTube channel reached 11 million subscribers earlier this year, becoming the first Premier League club to receive YouTube’s Diamond Play Button for surpassing 10 million subscribers in May 2024.

The club has expanded its digital reach by launching three new WhatsApp broadcast channels this season, targeting Spanish- and Portuguese-speaking audiences, along with a dedicated LFC Women’s channel.

Liverpool’s continued social media success is credited to its distinctive, creative approach to content — combining organic storytelling, matchday coverage, and exclusive behind-the-scenes features across both the men’s and women’s teams.

All social data referenced is sourced from Blinkfire Analytics and includes activity across Facebook, Instagram, Threads, X (formerly Twitter), TikTok, and YouTube.