Member News: Errea confirmed as new technical partner for National League side Southend United

Southend United Football Club have announced a club-record, multi-year partnership with Italian sportswear brand Erreà, who will become the Club’s new technical partner from the 2026/27 season. 

The agreement will see Erreà supply bespoke playing kits, training wear and travel apparel for the men’s, ladies’, and youth teams as well as our Community Foundation, while providing a refreshed retail range for supporters. 

Rylee Doe, Commercial & Marketing Manager at Southend United, said: "This agreement follows a thorough and in-depth tender process. We carried out extensive research, held discussions with other professional clubs, conducted site visits and worked collaboratively to ensure this partnership met the needs of our players on the pitch and our supporters off it.

"We’re extremely confident Erreà will deliver high-quality, bespoke ranges that reflects the identity of Southend United while providing supporters with quality products they can wear with pride."

Fabrizio Taddei, Head of Global Partnerships at Erreà, said: “Our approach to English football is based on close relationships with clubs and long-term collaboration. Southend United is a club with a strong identity and a genuine connection with its supporters. We will work closely together to develop tailored solutions and provide consistent support to the club in the seasons ahead."

About Errea: Founded in 1988, the company operates from a fully integrated 15,000 sq m facility in Parma which incorporates all design, product  evelopment, production, sales and marketing, customer service and distribution functions. Now recognised as a leading brand both at home and abroad, Errea is determined to maintain and build on the customer orientated values for which it is renowned.