FC United of Manchester Appoint New General Manager

FC United of Manchester have announced the appointment of Frances Fielding as their new General Manager. Frances will officially start on 10th September 2025, following the completion of her notice period at Manchester United.

Frances has a strong background in commercial development wuith more than a decade of senior-level experience in football, commercial development, operational delivery, and team leadership. She has worked across the Premier League, EFL and non-league football, earning a reputation for her collaborative approach, sharp commercial thinking, and commitment to doing things the right way. #

Her appointment comes at a pivotal time for the club, as they prepare to celebrate their 20th anniversary season. 

Nick Boom, Chair of FC United, said:
“We’re thrilled to welcome Frances back to FC United. She brings real energy, profes­si­onalism, and a deep understanding of what this club stands for. Her leadership qualities, commercial experience, and ability to bring people with her made her stand out. I’m confident she’ll provide the direction and focus we need to thrive both on and off the pitch.”

Frances Fielding commented:
“It’s an honour and a privilege to return to FC United in this role. I’ve always admired what the club stands for — its values, its supporters, and its place in the community. There’s huge potential here, and I’m excited to work with staff, volunteers, and members to build on the great work already happening. I can’t wait to get started.”