Football Trade Directory

The National League announce Enterprise Rent-A-Car as new title sponsor

The National League has announced car rental firm Enterprise as the new title sponsor of their three leagues.

The agreement, commencing in June 2025, will see Enterprise take the naming rights to the National League and its three divisions – becoming the Enterprise National League, the Enterprise National League North, and the Enterprise National League South, respectively – marking a major investment in non-league football and community engagement.

Jack Pearce, National League Chaiman commented: "We are delighted to welcome Enterprise as our new headline sponsor. This is a significant partnership for the National League and a testament to the growing strength and appeal of our competition. Enterprise shares our deep-rooted commitment to communities, and its support will be invaluable in helping our clubs to thrive."

Kyle Sanborn, Vice President Global Brand Strategy & Marketing Activation, Enterprise Mobility, said: "Enterprise is incredibly proud to be partnering with the National League. We recognise the vital role these clubs play in their local communities and the passion they inspire in fans nationwide. This sponsorship provides a fantastic platform for us to demonstrate our commitment to supporting these communities and explore innovative ways to provide mobility solutions for both the clubs and their dedicated supporters. We look forward to a successful and impactful partnership."

Enterprise will replace Vanarama who had been the title sponsor since 2014. 

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